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This is the week that was: A social data explosion
As Olympic fever grips the nation, here at Earnest towers we have put down our Team GB flags to bring you a medley of content from across the web, with a breadth of variety that would make Danny Boyle...
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Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build...
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The lesser known adman who could teach us all a thing or two: Howard Luck...
There’s a book that’s been doing the rounds here at Earnest these last few weeks. Not Fifty Shades of Grey, but a book about a little known agency man from a bygone era who’s influence on marketing...
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Vital Statistics for B2B Marketers 2: The infographic
Our latest animation, Vital Statistics for B2B Marketers 2, pulls together all the latest facts and stats for B2B Marketers. We have always said that great content should be re-purposed, so we put them...
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Why use social media? The business case.
When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. However, if your business still needs convincing that it’s where you should be spending your...
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B2B gets Pinteresting
The new contender Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. B2C...
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The Planning Fallacy: Why B2B Marketers are prone to exaggeration
Here’s the rub. As a marketer, you’re now under more pressure than ever to prove your worth – and demonstrate ROI. Your budget is under scrutiny – and no doubt, you need to put forward a strong case to...
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5 things we learnt from Davos that we thought you needed to know
Last week, presidents, prime ministers, business leaders and their entourages gathered in a Swiss ski resort to set the world to rights. Well kind of. The World Economic Forum Annual Meeting, also...
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Lessons to be learnt
Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. ‘You marketing lot just stick a few pictures in PowerPoints and...
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Another B2B blog: Tell me something I don’t know
There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about...
View ArticleThe marketing graveyard has shut up shop
A blog post on the death of email caused quite a stir recently. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing...
View ArticleThis is the week that was: DJ Marketing
It’s been an exciting week here at Earnest. Plenty of pitches, some exciting wins and a flurry of results from our most recent campaign (not to mention Earnest putting on his birthday hat to celebrate...
View ArticleThe B2B skunkwork project : Why B2B marketing needs a touch of innovation
A fascinating study of 400 top marketers by Forrester revealed a worrying state of affairs for marketing departments at large. Researching our appetite for stepping into the brave new world, the paper...
View ArticleThis is the week that was: Behavioural copywriting, marketing innovation and...
It’s been a good old week at Earnest – we have attended events, beavered away on pitches and celebrated our 4th Birthday in style. All the while the twitter engine has been all steam ahead with an...
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Parlez-vous B2B? The dangers of using jargon in your marketing
The 18th Century French philosopher, Etienne Condillac, observed that “every science requires a special language, because every science has its own ideas.” Condillac’s theory was that specialists...
View ArticleWelcome to the Alt.Dictionary for Business – it all starts here
Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Forever realists, we know we’re never going to purge the business world of its lingua franca, but...
View ArticleWant to change the way your audience thinks? Burn some books.
Picture this. There’s a small public library that’s faced with the threat of closure – and it’s last chance saloon. Unless local voters approve a tax increase, funds will dry up and the library will...
View ArticleThis is the week that was: Business jargon, killed creativity and burnt books
From office moves, to marketing automation implementation to furious pitching – it’s been a busy old week at Earnest towers. As always we have kept precious time aside each day to keep up with the all...
View ArticleThe CEO – CMO Conundrum: How to make the leap from CMO to CEO
It was way back in 1546 when English writer John Heywood conceived the oft-quoted proverb, ‘You cannot see the wood for the trees’. Back then he probably didn’t realise that his evergreen phrase would...
View ArticleB2B[x] – Applying the 10x mantra for better performing marketing plans
At 1545 Charleston Avenue there is, by all accounts, an unassuming two-storey building that’s home to some pretty big brains. These brains form part of a very secretive organisation that goes by the...
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